Dave & Buster’s is all about the experience. Our goal on the social campaign was to bring the atmosphere of fun and competition onto social, by cultivating connections with the audience through content that entertains, invites, and excites them to engage with the brand.

One of my roles as lead motion designer in this campaign was creating what we called ‘gaminations’ - a series of animations that captured the essence of D&B’s iconic games, bringing the arcade experience onto social.