To get fans and moviegoers even more riled up for the arrival of Star Wars: The Force Awakens, I was tasked with creating a suite of custom videos and statics to spread across the official social channels. The content was vast and varied, with certain pieces using stark typographic elements to break the frame of key scenes. Throughout the campaign we also rolled one-of-a-kind countdown cards that were shared by hundreds of thousands of excited fans. I am so proud to have been part of this unprecedented campaign, raising awareness for a beloved franchise to a whole new generation of burgeoning fans.